Strategy without execution is just a plan

In my experience transformation only works when the person who designs the strategy also leads in delivering it. That is what 27 years of hands on experience taught me and that is why DreCo exists.

Not to hand over a plan and disappear. Not to advise from the sidelines. But to work side by side with your team until the transformation takes hold.

From analytics to hands on delivery. Data driven strategy and execution. One partner. Full accountability.

That is how real transformation happens.

I am Christian Drenth and I work with component manufacturers, typically €10M to €250M in turnover, helping them turn market complexity into measurable growth. Whether that means entering new markets, integrating acquisitions or building resilient teams.

For 27 years I have been leading B2B businesses across Europe. From France to Germany to Slovenia, from shop floors to boardrooms, I have built and led organisations in the world of industrial components.

Most of my career has been in automotive interiors, working with OEM engineering centres and Tier 1 suppliers across Europe and the US. Along the way I also worked in appliances, furniture and mechanical engineering. This cross industry experience helps me recognise patterns, define value propositions and uncover opportunities that others might miss.

My journey began as a Sales Engineer at Acheson Industries in Strasbourg. Over the years I held leadership roles at Accuride International, Schock Metallwerk and Titus Group, among others. At Belgium Welding I tripled the business in three years and entered the German market from zero. As the Business Manager at Accuride International I built the Automotive Business Unit from zero to €10M.

At Karl Simon I was General Manager with full P&L responsibility for €10M and 50 employees. I built the strategy, managed operations and reshaped the culture from passive to proactive. When Titus Group acquired my division I led both sides of the deal, the acquisition and the integration, through the challenges of COVID lockdowns.

Throughout all these roles one thing never changed. I was responsible for both the strategy and the results. I could not separate the two.

Because I have seen what works and what does not. I have identified market opportunities, built entry strategies, recruited teams and delivered results.

When a strategy fails I own it. When it succeeds I share the win with your team.

Vision


To be the trusted partner for metal component manufacturers and automotive suppliers across Europe.

We combine insight and action, backed by decades of experience.

We help clients grow sustainably, win key markets, and build lasting advantage.

Mission

We deliver actionable consulting that drives growth for B2B manufacturers.

We craft tailored strategies and support execution.

We turn ambition into success in Europe.

Core values

Collaboration

We embed with your team and share knowledge.

We work together because shared goals deliver real progress.

Integrity
We build long lasting relationships on trust, honesty and transparency.

We always do what we say.

Excellence

We never settle.

We raise the bar with smart ideas, bold strategies, and measurable results.

30 minutes online meeting. Free of charge. No commitments.

We speak: 🇳🇱 🇫🇷 🇩🇪 🇬🇧

Find new customers | Sell or acquire | Lead the execution